Meta-PRM Is It for Real?

There have been so many providers of technology to enable improved partner relationship management or PRM as I affectionately call it. PRM is not rich enough in market demand to be a stand alone offering. That much is true as we've seen the demise of many companies....Allegis, Channelwave, Webridge, Partnerware and more. So what is PRM and how will PRM grow to serve channel managers and their partners? The approach we've taken at Salesforce is great. Rather than develop a heavy, administratively burdensome application, we've developed a meta-PRM solution. Using custom fields, reports, and workflow, any business process is emulated. Users are taught to manage their global marketing development funds budgets using some fields tied together and repackaged. It's amazing how the world has evolved from systems that would take years to modify to systems that would take seconds. I can't wait for meta-PRM to enter the world of social networking.....Check out some of the meta-PRM apps at the following URL and let me know what you think.

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