4/04/2005

POS is the holy grail

In the high technology industry, companies like Seagate, Logitech, Western Digital and Cisco are increasingly looking for new ways to forecast, compensate partners, track inventories and drive business. While point of sale data has always been critical, these companies are investing millions to capture POS and use it. They are cleansing the data and integrating it with their CRM and PRM business initiatives. Well at least they are thinking about it. The POS data is still a black hole only being addressed by a number of companies in the market. Oracle's solutions is not complete and SAP's is not up to par. Computer Market Research has the data and the relationships. Check out CMR at www.computermarketresearch.com.

1 Comments:

At 1:56 PM, Blogger Elay Cohen said...

The key benefit for manufacturers today is to calculate rebates and discounts for their channel based on sell through target accomplishments. Many companies like Western Digital, ViewSonic, EMC and the like have sell thru targets that require validation before payouts are done on account. This poses huge challenges to Finance for reconciliation and compliance.

 

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