PRM Mash Ups

Are you wondering how to leverage the web 2.o and "mash ups" to drive your PRM business? Here are some suggestions. First, you can use google maps, the APIs are available, to present your customers with a dealer locator so they can find the partners they need based on their search criteria. Then they can use google maps to find and see the exact location of this partner. Second, you can use google maps as a tool to assess coverage of partners and partner deals. Third, you can use any RSS reader and feeds inside of your partner portal to provide your partners with the right information at the right time. It'll keep them loyal. Third, you can use a data enrichment service like D&B or One Source to update partner applications or lead data.

Here is a link to some general information on mash ups.

http://en.wikipedia.org/wiki/Mashup_(web_application_hybrid)