Campaign Tools Offered By IBM (and paid for)

IBM has a campaign design took kit that is offered to qualified members of its partner program. Here is a link to the campaign details. http://www-1.ibm.com/partnerworld/pwhome.nsf/vAssetsLookup/WelcomeKit2004-US.pdf/$File/WelcomeKit2004-US.pdf

IBM Campaign Designer Marketing Link refers IBM Business Partners to third party vendors who offer marketing services that complement IBM co-marketing offerings. Take advantage of the services listed below, which are available directly from each vendor (at the vendor's special prices, terms and conditions). Some servcies include • Database access program • Direct mail/printing services • e-mail marketing • Webcast services • Teleservices • Event services • fulfillment • Marketing analytics

Costs associated with Campaign Designer vary by country, by campaign, and by the marketing materials you choose to create. The costs are outlined in each campaign. What you will find is that using Campaign Designer is more cost-effective than creating a campaign on your own because continuously strive to lower the costs of printing and other services to increase program value to you. Eligible IBM Business Partners may use their earned PartnerRewards dollars for reimbursement of these costs. For more information on the PartnerRewards program, please contact IBM PartnerWorld Contact Services.

A number of success stories are available here too for review:. http://www-1.ibm.com/partnerworld/pwhome.nsf/weblook/campaign_success.html